Tag Archives: Yelp

Indie publishers look to directories for revenue, SEO boost

By Sally Duros Ned Berke is on pins and needles about his latest creation for SheepsheadBites, which reports on happenings in Sheepshead Bay, N.Y.  It’s a directory of businesses that he’s creating as a direct response to what advertisers say they … Continue reading

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Social media ROI, or the art of counting monsters

    Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner you have to feed every day.  … Continue reading

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