Tag Archives: Susan Mernit

Put metrics to work for you

If you can’t measure it, maybe you shouldn’t be doing it. That was Susan Mernit‘s message to the roomful of publishers who gathered for her session on harnessing metrics. “Think about how hard you work,” Mernit went on to say. … Continue reading

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Indie pubs twist arms of municipalities with SeeClickFix

SeeClickFix might be a bit subversive but in a good natured way. “I get the feed of all the (Oakland) reports, and I laugh hysterically,” said Susan Mernit, Publisher  of  Oakland Local, CA. “I can see the ID’s of who … Continue reading

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Indie publishers explore partnerships with buy local movement

Could partnerships between buy local alliances and independent online publishers be a win-win  for the bottom lines of  both movements? Susan Mernit, Michelle Ferrier and Bill Densmore think so. For those who are not familiar, The Business Alliance for Local … Continue reading

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Indies making a start with social media / ad service combo

  It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms — Oakland Local and The Sacramento Press — are successfully integrating online advertising with sales of social media services. That’s something not even Alan Mutter, writer … Continue reading

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Oakland Local cited for Occupy Oakland coverage

The Columbia Journalism Review has published a post recognizing Oakland Local‘s all-out coverage of Occupy Oakland protests. After an Oakland Local story about the injury of an Iraq War veteran by police was widely circulated on social media and other … Continue reading

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