Tag Archives: Rusty Coats

Defining your exit strategy to build a legacy

It felt odd to consider “exit strategy” at the recent Community Journalism Executive Training program (CJET), which brought nearly three dozen news organizations to Los Angeles for two days of intense, hands-on work developing specific business strategies and action plans. After … Continue reading

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BlockbyBlock 2012 kicks off: Publishers discuss the art of the business pivot

  Rusty Coats, principal of Coats2Coats,  kicked off the opening panel of the 2012 BlockbyBlock Community News Summit challenging local indie online news publishers to honestly answer three questions: Is this my hobby or is this my full-time job? What pivots has your business … Continue reading

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Run Your News Business, Don’t Be It

If you don’t make time to think about your business, you’ll be given time to think about your news business – because you will no longer have one. That was the message from Rusty Coats of Coats2Coats, moderater of “The … Continue reading

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Training your ad sales rep

Okay, so you’ve hired an awesome advertising sales rep.  To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading

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Putting on your hiring hat: Finding a good ad sales rep

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading

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