Tag Archives: patch.com

Patch by the numbers: Part II

Posted on September 13, 2011 by Anna Tarkov

  Last week, some of you hopefully read my report on Patch’s content and audience engagement on four different Patch sites. In case you missed it, here it is again (and remember that you can comment either on KDMC’s site or … Continue reading →

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Patch by the numbers: A month-long study

Posted on September 6, 2011 by Anna Tarkov

Over the course of August, I’ve been studying four different Patch.com sites for a report for the Knight Digital Media Center. Today, part one has been published which deals with content, comments, user engagement, etc. I hope you’ll all read … Continue reading →

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Patch news exec: ‘We’re trying to be local in 849 different ways’

Posted on July 29, 2011 by Jessica Durkin

Patch.com editor in chief Brian Farnham was among five guests on a panel about hyperlocal news in the Washington, DC area. The panelists were invited to speak about their news sites during “Hyperlocal Coverage: Neighborhood Blogs, Community Websites, and the … Continue reading →

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Ad strategy for small news site publisher: ‘Keep it simple’

Posted on July 25, 2011 by Jessica Durkin

Scott Brodbeck is the publisher and editor of ARLnow.com, an independent community news site in Arlington County, VA, a suburb of Washington, DC. Brodbeck launched ARLnow.com solo in 2010 and the site has a readership today of more than 85,000 … Continue reading →

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AOL CEO: 86 percent of commerce is local, but 100 percent of our lives is local

Posted on July 19, 2011 by Jessica Durkin

WASHINGTON — Five months after the $315 million merger of AOL and HuffingtonPost.com, AOL’s CEO and Chairman Tim Armstrong, and Arianna Huffington, AOL Huffington Post Media Group president and editor in chief, spoke at the National Press Club Friday about … Continue reading →

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News publishers: Shafer has it wrong about ‘hyperloco’

Posted on June 30, 2011 by Jessica Durkin

This week Slate.com media columnist Jack Shafer posted a pair of articles about the emerging hyperlocal news space. The first post, “Hyperloco: Why I find AOL’s Patch sites so off-putting”, took a shot at Shafer’s local Patch.com site in suburban … Continue reading →

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Leaked Patch analytics: What do these numbers mean?

Posted on June 27, 2011 by Jessica Durkin

Business Insider this week posted numerous internal Patch documents revealing site analytics at 68 Southern California Patch locations. The sites received a total 330,000 unique visitors for November, according to the documents. Are you an independent hyperlocal news publisher? How … Continue reading →

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The FCC report and ‘hyperlocal’

Posted on June 9, 2011 by Jessica Durkin

The Federal Communications Commission released today the 300+ page report “The Information Needs of Communities: The changing media landscape in a broadband age”. The report is an exhaustive overview of modern American media in traditional and emerging formats. The term … Continue reading →

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