Tag Archives: news advertising

Chicago: Today We Started An Ad Network

By Mike Fourcher Today a group of fifteen independent Chicago-area news sites launched the Chicago Independent Advertising Network. The ad network, set to start serving ads on November 1, will serve over one million pageviews to what we believe to … Continue reading

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Jay Rosen: ‘Advertising is not about adjacency’

Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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