Tag Archives: hyperlocal advertising

Headlines and indie local news tips from #bxb11

Over three days last weekend — Sept. 29-Oct 1 — more than 100 people gathered for the second Block by Block Community News Summit in Chicago. The majority of those present were independent news publishers who run local, digital commmunity … Continue reading

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Hyperlocal ad network scales to local news environment

Community news publisher Justin Carder learned first-hand the shortcomings of traditional news advertising systems. Carder started Capitol Hill Seattle blog in 2006, a site that is now read by 5,000 people daily, according to information on the site. CHS was voted … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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