Tag Archives: Groupon

Social media ROI, or the art of counting monsters

    Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner you have to feed every day.  … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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