Tag Archives: Google

Confused about Facebook Promoted Posts? You are not alone

 Some online community news sites aren’t feeling the love from Facebook’s new fee-based service dubbed “Promoted Posts.”  They’re feeling confusion. By now community news sites posting to their Facebook pages will have noticed a drop down tagged “promote” on their posts. … Continue reading

Posted in Social Media | Tagged , , , , , , , , | 1 Comment

Andy Crestodina’s lowdown on journalism SEO for local publishers

by Denise Cheng, MIT Center for Civic Media Andy Crestodina’s premise: I love NPR. Therefore, I want to help save the news industry. “I’ve been looking for you guys and I finally found you. I was looking for a room where I … Continue reading

Posted in BlockbyBlock, SEO | Tagged , , , , | 1 Comment

Can Google Author / journalism SEO fuel stronger community news?

On the BlockbyBlock Facebook page, I asked independent online news publishers about the role of SEO, search engine optimization, on their hyperlocal news sites. Here’s what they said about SEO Continue reading

Posted in SEO | Tagged , , , , , , , , , , , | 2 Comments

Is writing the new superpower? Make it so with Google Authorship!

Will Google Authorship guarantee prosperity for online journalism? Nope. But it could significantly change the nature of the SEO game by connecting credible authors with their work, strengthening our chances. No more faux Blockshopper type headlines. I like that. At TechWeek Chicago 2012, … Continue reading

Posted in Google News, SEO | Tagged , , , , , , , , , , | 1 Comment

Google News, indie publishers patiently track each other’s learning curves

By Sally Duros While Google News evolves and learns more about the emerging local news ecosystem, indie publishers might improve search results by revisiting Google’s technical guidelines for News Publishers. Among the most important are establishing a news sitemap, paying attention … Continue reading

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How CTNewsJunkie learned to embrace HTML newsletter ad tags and make more money

If you have been using your email newsletter to get the word out about your latest local coverage, but you’ve not been selling ads in it, you’re  missing an important opportunity to make money. “We have run out of ad … Continue reading

Posted in Marketing, Permission Marketing, Revenue | Tagged , , , , , , , , , , , | 3 Comments