Tag Archives: Facebook

BxB moves on

Block by Block: Community News Summit 2012 was the third and final conference. We’re keeping this site as an archive of resources for online community news publishers. There’s more! Independent publishers have formed their own group, LION Publishers. The membership … Continue reading

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Confused about Facebook Promoted Posts? You are not alone

 Some online community news sites aren’t feeling the love from Facebook’s new fee-based service dubbed “Promoted Posts.”  They’re feeling confusion. By now community news sites posting to their Facebook pages will have noticed a drop down tagged “promote” on their posts. … Continue reading

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How relevant are digital influence scores?

As the primary independent online publisher in your  locality, how much should you be concerned about your digital influence? The Internet is abuzz with services like Klout, Cred and PeerIndex each one sounding the alarm, broadcasting how important it is to rank high … Continue reading

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Local advertisers, audience tune into verticals at Sacramento Connect

Sacramento Connect — the partnership between the Sacramento Bee and 190 indie sites  — is holding its own and poised to grow more revenue. It does this by using vertical channels and a Meebo toolbar to connect local advertisers with readers. Any indie news … Continue reading

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Social media ROI, or the art of counting monsters

    Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner you have to feed every day.  … Continue reading

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