Tag Archives: DavidsonNews.net

Hyperlocal sites rethink approach to local online advertising

Some publishers are remixing their local online advertising formulas to better please their small business customers. That’s the case at DavidsonNews.net in North Carolina and CTNewsJunkie in Connecticut. A report by Borrell Associates predicts local online advertising will grow to nearly $20 … Continue reading

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Bookkeeping: A necessary skill for independent publishers

After interviewing many of you over the course of my graduate studies and finally hearing your stories in person at this years Block by Block summit, one major theme keeps popping up: The need for more practical business knowledge. As … Continue reading

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Holidays signal party time for local advertisers

Independent online publishers are working like Santa’s elves throughout the holidays providing special features for their readers and local advertisers. In some cases, the best holiday gift ever – growth and more revenue – means a bigger staff and less … Continue reading

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News publishers: Shafer has it wrong about ‘hyperloco’

This week Slate.com media columnist Jack Shafer posted a pair of articles about the emerging hyperlocal news space. The first post, “Hyperloco: Why I find AOL’s Patch sites so off-putting”, took a shot at Shafer’s local Patch.com site in suburban … Continue reading

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Suburban online hyperlocal seeks larger audience with radio

By Jessica Durkin After a content-sharing agreement with the area newspaper didn’t pan out last year, independent hyperlocal publisher David Boraks of DavidsonNews.net in North Carolina turned to his radio experience and contacts in a new partnership with the local … Continue reading

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