Tag Archives: community news

Chicago: Today We Started An Ad Network

By Mike Fourcher Today a group of fifteen independent Chicago-area news sites launched the Chicago Independent Advertising Network. The ad network, set to start serving ads on November 1, will serve over one million pageviews to what we believe to … Continue reading

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What’s working for community engagement at Michigan nonprofit local news site

Block by Block will be hosting this week its second annual Block by Block Community News Summit (#bxb11), an independent, online local news publishers gathering in Chicago, Sep. 29-Oct. 1. In the days leading up to the summit, we are featuring here a … Continue reading

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SoCal community site a regular player in local media

Block by Block will be hosting next week its second annual Block by Block Community News Summit, an independent, online local news publishers gathering in Chicago, Sep. 29-Oct. 1. In the days leading up to the summit, we will feature … Continue reading

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It takes 3,750 minutes to run a digital news site

Or so that’s what Oakland Local founder and senior editor Amy Gahran has found in her Content Budget Calculator (link is an Excel spreadsheet), which was posted to and quickly shared on Twitter on Wednesday. The spreadsheet, spotted on hashtag #kdic2011, a … Continue reading

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Hyperlocal ad network scales to local news environment

Community news publisher Justin Carder learned first-hand the shortcomings of traditional news advertising systems. Carder started Capitol Hill Seattle blog in 2006, a site that is now read by 5,000 people daily, according to information on the site. CHS was voted … Continue reading

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Patch news exec: ‘We’re trying to be local in 849 different ways’

Patch.com editor in chief Brian Farnham was among five guests on a panel about hyperlocal news in the Washington, DC area. The panelists were invited to speak about their news sites during “Hyperlocal Coverage: Neighborhood Blogs, Community Websites, and the … Continue reading

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Ad strategy for small news site publisher: ‘Keep it simple’

Scott Brodbeck is the publisher and editor of ARLnow.com, an independent community news site in Arlington County, VA, a suburb of Washington, DC. Brodbeck launched ARLnow.com solo in 2010 and the site has a readership today of more than 85,000 … Continue reading

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Jay Rosen: ‘Advertising is not about adjacency’

Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading

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New Orleans is rich news territory for start-up hyperlocal

“Someone on Twitter the other day posted a quote of some sort defining an entrepreneur as someone who works 16 hours a day for himself to avoid working 8 hours a day for someone else. That’s kind of it in … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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