Tag Archives: ARLnow.com

Ad strategy for small news site publisher: ‘Keep it simple’

Scott Brodbeck is the publisher and editor of ARLnow.com, an independent community news site in Arlington County, VA, a suburb of Washington, DC. Brodbeck launched ARLnow.com solo in 2010 and the site has a readership today of more than 85,000 … Continue reading

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News publishers: Shafer has it wrong about ‘hyperloco’

This week Slate.com media columnist Jack Shafer posted a pair of articles about the emerging hyperlocal news space. The first post, “Hyperloco: Why I find AOL’s Patch sites so off-putting”, took a shot at Shafer’s local Patch.com site in suburban … Continue reading

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