Tag Archives: Alan D. Mutter

Indies making a start with social media / ad service combo

  It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms — Oakland Local and The Sacramento Press — are successfully integrating online advertising with sales of social media services. That’s something not even Alan Mutter, writer … Continue reading

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Social media ROI, or the art of counting monsters

    Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner you have to feed every day.  … Continue reading

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