Tag Archives: advertising

Jay Rosen: ‘Advertising is not about adjacency’

Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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