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Tag Archives: advertising
Eleanor Cippel’s tough love on sales for community news publishers at BxB12
At BlockbyBlock,Community News Summit 2012, Eleanor Cippel of E.W. Scripps, gave the 125 publishers in attendance tough love on what commitment to sales looks like in term of time and discipline. Her talk comes from her experience coaching Block by Block Super Camp publishers. Continue reading
Posted in BlockbyBlock, Entrepreneurship, Operations, Revenue, Sales, Super Camp
Tagged advertising, Block by Block Community News Summit 2012, business, Eleanor Cippel
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The Money in Mobile: Making your website mobile-friendly
By Ruffin Prevost The mobile ad market appears to be poised for explosive growth in the years ahead, and local news publishers need to be prepared to take advantage of that opportunity. While it may seem important to have a … Continue reading
Posted in BlockbyBlock
Tagged advertising, Amy Gahran, bxb12, IPhone, mobile, Mobile advertising, Mobile device, Mobile search, Web banner, Website, WordPress Mobile Pack
1 Comment
Eleanor Cippel on how to close the deal
by Denise Cheng, MIT Center for Civic Media Eleanor Cippel is the Corporate Managing Director Sales for E.W. Scripps. She was one of the coaches for Super Camp last year. She was today’s presenter to an undivided room for the second … Continue reading
Posted in BlockbyBlock, Revenue, Sales
Tagged advertising, business, E. W. Scripps, Eleanor Cippel, sales
2 Comments
Training your ad sales rep
Okay, so you’ve hired an awesome advertising sales rep. To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading
Posted in Revenue, Sales
Tagged activity metrics, advertising, Andrew Huff, Eleanor Cippel, Gapers Block, Rusty Coats, sales, training
1 Comment
Putting on your hiring hat: Finding a good ad sales rep
Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading
Posted in Revenue, Sales
Tagged advertising, ben ilfeld, commission, hiring, Rusty Coats, sacramento press, sales, sales rep, small business
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In Seattle, Crosscut focuses on ‘News of the Great Nearby’
By Kathleen Majorsky Crosscut is a site that has been around for awhile, as start ups go, and has moved through a couple of iterations. In that sense, it reflects the entrepreneurial path many Block by Block sites are on … Continue reading
Posted in Profile
Tagged advertising, Crosscut, foundation grants, membership, regional news, Seattle
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Opportunity to have input to the FCC on federal ad dollars for local news outlets
The FCC will hold a hearing this Monday in the information needs of communities. One issue is a proposal to change federal policy so that more federal advertising dollars go to local news outlets, including online community sites. A letter … Continue reading
Follow #bxb11 for indie local news publisher ideas, advice, trends
Block by Block Community News Summit 2011 begins today at 4 pm. Publishers of for-profit and nonprofit community news start-ups will meet in Chicago through Oct. 1 to talk about where they are in the independent hyperlocal business, trends and … Continue reading
Posted in Uncategorized
Tagged advertising, Block by Block, bxb11, community news, community news sustainability, hyperlocal, independent publishers, jessica durkin, journalism, local news, michele mclellan, news summit, RJI Reynolds
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Patch by the numbers: Part II
Last week, some of you hopefully read my report on Patch’s content and audience engagement on four different Patch sites. In case you missed it, here it is again (and remember that you can comment either on KDMC’s site or … Continue reading
Posted in Uncategorized
Tagged advertising, anna tarkov, Howard Owens, hyperlocal, journalism, KDMC, Knight, Knight Digital Media Center, local advertising, local journalism, local news, Mike Fourcher, online advertising, Patch, patch.com, The Batavian, Warren Webster
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