Tag Archives: advertising

Eleanor Cippel’s tough love on sales for community news publishers at BxB12

At BlockbyBlock,Community News Summit 2012, Eleanor Cippel of E.W. Scripps, gave the 125 publishers in attendance tough love on what commitment to sales looks like in term of time and discipline. Her talk comes from her experience coaching Block by Block Super Camp publishers. Continue reading

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The Money in Mobile: Making your website mobile-friendly

By Ruffin Prevost The mobile ad market appears to be poised for explosive growth in the years ahead, and local news publishers need to be prepared to take advantage of that opportunity. While it may seem important to have a … Continue reading

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Eleanor Cippel on how to close the deal

by Denise Cheng, MIT Center for Civic Media Eleanor Cippel is the Corporate Managing Director Sales for E.W. Scripps. She was one of the coaches for Super Camp last year. She was today’s presenter to an undivided room for the second … Continue reading

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Training your ad sales rep

Okay, so you’ve hired an awesome advertising sales rep.  To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading

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Putting on your hiring hat: Finding a good ad sales rep

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading

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In Seattle, Crosscut focuses on ‘News of the Great Nearby’

By Kathleen Majorsky Crosscut is a site that has been around for awhile, as start ups go, and has moved through a couple of iterations. In that sense, it reflects the entrepreneurial path many Block by Block sites are on … Continue reading

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Opportunity to have input to the FCC on federal ad dollars for local news outlets

The FCC will hold a hearing this Monday in the information needs of communities. One issue is a proposal to change federal policy so that more federal advertising dollars go to local news outlets, including online community sites. A letter … Continue reading

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Follow #bxb11 for indie local news publisher ideas, advice, trends

Block by Block Community News Summit 2011 begins today at 4 pm. Publishers of for-profit and nonprofit community news start-ups will meet in Chicago through Oct. 1 to talk about where they are in the independent hyperlocal business, trends and … Continue reading

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Patch by the numbers: Part II

  Last week, some of you hopefully read my report on Patch’s content and audience engagement on four different Patch sites. In case you missed it, here it is again (and remember that you can comment either on KDMC’s site or … Continue reading

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Ad strategy for small news site publisher: ‘Keep it simple’

Scott Brodbeck is the publisher and editor of ARLnow.com, an independent community news site in Arlington County, VA, a suburb of Washington, DC. Brodbeck launched ARLnow.com solo in 2010 and the site has a readership today of more than 85,000 … Continue reading

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