Category Archives: Uncategorized

Defining your exit strategy to build a legacy

It felt odd to consider “exit strategy” at the recent Community Journalism Executive Training program (CJET), which brought nearly three dozen news organizations to Los Angeles for two days of intense, hands-on work developing specific business strategies and action plans. After … Continue reading

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It’s a must: CRM for indie news sites

Whether you are managing an entire sales team for your site or if you’re the lone wolf selling advertising, a Customer Relationship Management (CRM) system will make your life easier. In Eleanor Cippel’s breakout session, “Turning Prospects into Dollars,” she … Continue reading

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Tech Tools for Community Publishers

Breakout session: Round 1 Tech Tools for Community Publishers- Moderated by Kenny Katzgrau and John Crepezzi,  owners of Broadstreet Ads, an interactive ad platform. Both are coders and developers. John was formerly lead engineer for Patch. Kenny was formerly with … Continue reading

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Crowdfunding attracts the hyperlocal news crowd

Hyperlocal news publishers are increasingly asking their audiences to partner with them and crowdfund special projects using Kickstarter, IndieGogo, and Razoo campaigns. Here’s what publishers have to say about crowdfunding.
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Journalism interns improve coverage, deepen community connections at indie sites

Journalism interns are providing great coverage for and, publishers said. But better yet,  the interns also deeply connect the news sites with their communities. For, a neighborhood in Sacramento, CA., the internship partnership started in January 2011, when … Continue reading

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Oakland Local cited for Occupy Oakland coverage

The Columbia Journalism Review has published a post recognizing Oakland Local‘s all-out coverage of Occupy Oakland protests. After an Oakland Local story about the injury of an Iraq War veteran by police was widely circulated on social media and other … Continue reading

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Training the public in media tools builds contributor base for Akron nonprofit news site

The Akronist local news site is not quite a year old, but since its January soft launch editor Chris Miller has built a grassroots network of more than 300 contributors, including 160 media trainees. The site specializes in video reporting … Continue reading

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Growing a local audience one photo at a time: Case study of MyVeronaNJ

Virginia Citrano founded community news site MyVeronaNJ in Verona, New Jersey, in December 2009. Citrano has been steadily building her site for sustainability and last year she and contributing photographer Fred Goode ran a weekly photo contest “Where in Verona?” … Continue reading

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Twitter tips: Make it a community conversation

From Steve Buttry, Director of Community Engagement & Social Media at the Journal Register Co., some great tips for converting your Twitter stream from a one-way platform to a community conversation. A sampling: – Comment on the links you tweet … Continue reading

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Getting local: Paths to sustainability for nonprofit news

Knight Foundation has just published a new report that details revenue, spending and engagement practices at seven of the larger nonprofit news sites like MinnPost and Voice of San Diego. Their challenges are similar to those of smaller, entrepreneurial independent … Continue reading

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