Category Archives: Sales

Support Us: How to ask your news audience for money

  Indie online news sites can ask their audiences for money by stating very simply: “Support Us.” ”I believe there is value in what we do and readers should pay for it,’ said David Boraks of DavidsonNews.Net and Corneliusnews.net. In … Continue reading

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Eleanor Cippel’s tough love on sales for community news publishers at BxB12

At BlockbyBlock,Community News Summit 2012, Eleanor Cippel of E.W. Scripps, gave the 125 publishers in attendance tough love on what commitment to sales looks like in term of time and discipline. Her talk comes from her experience coaching Block by Block Super Camp publishers. Continue reading

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Eleanor Cippel on how to close the deal

by Denise Cheng, MIT Center for Civic Media Eleanor Cippel is the Corporate Managing Director Sales for E.W. Scripps. She was one of the coaches for Super Camp last year. She was today’s presenter to an undivided room for the second … Continue reading

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Will 2012 be the Year of the Prosperous Publisher?

Block by block founder Michele McLellan put her finger on a cultural challenge many journalists face when starting an independent news site. “A journalist starts, throws herself into the journalism, and thinks if it’s great work, the money will follow,” … Continue reading

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Training your ad sales rep

Okay, so you’ve hired an awesome advertising sales rep.  To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading

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Putting on your hiring hat: Finding a good ad sales rep

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading

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Online news publishers ponder pay for ad sales staff

Online news publishers are offering a mix of compensation to ad sales staff, I found in an informal sampling. Teresa Wippel, publisher of MyEdmondsnews, an online publisher serving Edmonds, Wash., pays her ad sales staff commission only. She pays a … Continue reading

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