Category Archives: Revenue

Social media ROI, or the art of counting monsters

    Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner you have to feed every day.  … Continue reading

Posted in Revenue | Tagged , , , , , , , , , | 3 Comments

Student researchers: Successful “watchdog” websites focus on audience engagement, distribution partnerships, diverse revenue streams

Nonprofit “watchdog” websites find success by building connections with people, engaging them through online conversations, establishing distribution partnerships and diversifying revenue sources, a team of graduate journalism students reported today. “Nonprofit Watchdog News: What’s Working?” was produced by seven journalism … Continue reading

Posted in Entrepreneurship, Revenue | Tagged , , , , , , , , , | Comments Off on Student researchers: Successful “watchdog” websites focus on audience engagement, distribution partnerships, diverse revenue streams

Lessons in entrepreneurship: Small ad platform starts to make big money

By Julia Scott BargainBabe.com Talking to Emily Lowrey, founder of ShopBirmingham, was like getting kicked in the pants. While major news sites struggle to generate online revenue streams, Lowrey has it figured out. “We’ve been profitable since the first month,” … Continue reading

Posted in Revenue | Tagged , | 1 Comment