Category Archives: Revenue

Indie publishers look to directories for revenue, SEO boost

By Sally Duros Ned Berke is on pins and needles about his latest creation for SheepsheadBites, which reports on happenings in Sheepshead Bay, N.Y.  It’s a directory of businesses that he’s creating as a direct response to what advertisers say they … Continue reading

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Rapidian’s first fund drive goes social, makes education a priority

By Sally Duros In April, The Rapidian is going to launch its first fund drive in a big way. It’s going social. “We are still working on a sustainibility plan for The Rapidian,” said Holly Bechiri, Managing Editor, “and we … Continue reading

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How CTNewsJunkie learned to embrace HTML newsletter ad tags and make more money

If you have been using your email newsletter to get the word out about your latest local coverage, but you’ve not been selling ads in it, you’re  missing an important opportunity to make money. “We have run out of ad … Continue reading

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Which paths are leading local news startups to financial success?

This Tuesday and Wednesday a spicy mix of publishers, business folks, entrepreneurs and local news startups are coming together to talk revenue in an online forum at the Journalism Accelerator (JA). Those who have RSVP’d so far bring specific stories to share and … Continue reading

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Funders and publishers explore the question: What does ‘sustainability’ really mean?

By Janet Coats In December, The Patterson Foundation and the Investigative News Network invited representatives from national foundations that have been supporting independent and non-profit journalism to participate in a February conversation about financial sustainability for journalism’s startups. The idea … Continue reading

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Local advertisers, audience tune into verticals at Sacramento Connect

Sacramento Connect — the partnership between the Sacramento Bee and 190 indie sites  — is holding its own and poised to grow more revenue. It does this by using vertical channels and a Meebo toolbar to connect local advertisers with readers. Any indie news … Continue reading

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Will 2012 be the Year of the Prosperous Publisher?

Block by block founder Michele McLellan put her finger on a cultural challenge many journalists face when starting an independent news site. “A journalist starts, throws herself into the journalism, and thinks if it’s great work, the money will follow,” … Continue reading

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Indies making a start with social media / ad service combo

  It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms — Oakland Local and The Sacramento Press — are successfully integrating online advertising with sales of social media services. That’s something not even Alan Mutter, writer … Continue reading

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Training your ad sales rep

Okay, so you’ve hired an awesome advertising sales rep.  To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading

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Putting on your hiring hat: Finding a good ad sales rep

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading

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