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Category Archives: online advertising
How Knight Lab’s Local Circle could lead to ad revenue
United we stand, divided we fall? Indie news publishers continue to explore what ad revenue sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant. Continue reading
Multiple revenue streams-Beyond Advertising
By Kathleen Majorsky Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading
Posted in BlockbyBlock, Crowdfunding, Directories, Memberships, online advertising, Revenue
Tagged business models, independent publishers, revenue streams
1 Comment
Hyperlocal sites rethink approach to local online advertising
Some publishers are remixing their local online advertising formulas to better please their small business customers. That’s the case at DavidsonNews.net in North Carolina and CTNewsJunkie in Connecticut. A report by Borrell Associates predicts local online advertising will grow to nearly $20 … Continue reading