Follow Us!
-
Recent Posts
- BxB moves on
- Defining your exit strategy to build a legacy
- Confused about Facebook Promoted Posts? You are not alone
- #NJSandy minimized scramble of Hurricane Sandy statewide coverage
- How Knight Lab’s Local Circle could lead to ad revenue
- Support Us: How to ask your news audience for money
- Eleanor Cippel’s tough love on sales for community news publishers at BxB12
- BxB publishers united in reporting FOR vs ABOUT their communities
- Site criteria, lessons learned, LION discussed in BxB12 closing session
- The future of Block by Block
Recent Comments
- Survey of ‘Indie’ Hyperlocals Finds Mixed Bag When It Comes to Revenue | Street Fight on About us – online community and hyperlocal news pioneers
- Sally on BxB12 Videos, Slides — Business of Online Community News
- Doug Hardy on BxB12 Videos, Slides — Business of Online Community News
- coupon codes on BxB Summit 2012
- HyperLocal News Sites Join Forces. Trade Group Expands Rapidly : LawSuggest.com on BxB Summit 2012
Archives
Categories
- Advertising networks
- BlockbyBlock
- Business Models
- Co-ops
- Content Management System (CMS)
- CRM
- Crowdfunding
- Digital Influence
- Directories
- Engagement
- Entrepreneurship
- Events
- for-profit
- Foundations
- Getting Started
- Google News
- Hiring
- Impact
- LION
- Local News Tools
- Marketing
- Memberships
- metrics
- Networked Journalism
- online advertising
- Operations
- Partnerships
- Permission Marketing
- Pivots
- Platforms
- Plugins
- Policy
- Profile
- Revenue
- Sales
- SEO
- Social Media
- Super Camp
- Sustainability
- Training
- Uncategorized
- WordPress
Meta
Category Archives: online advertising
How Knight Lab’s Local Circle could lead to ad revenue
United we stand, divided we fall? Indie news publishers continue to explore what ad revenue sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant. Continue reading
Multiple revenue streams-Beyond Advertising
By Kathleen Majorsky Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading
Posted in BlockbyBlock, Crowdfunding, Directories, Memberships, online advertising, Revenue
Tagged business models, independent publishers, revenue streams
1 Comment
Hyperlocal sites rethink approach to local online advertising
Some publishers are remixing their local online advertising formulas to better please their small business customers. That’s the case at DavidsonNews.net in North Carolina and CTNewsJunkie in Connecticut. A report by Borrell Associates predicts local online advertising will grow to nearly $20 … Continue reading