Category Archives: Revenue

How Knight Lab’s Local Circle could lead to ad revenue

United we stand, divided we fall? Indie news publishers continue to explore what ad revenue sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant. Continue reading

Posted in Advertising networks, BlockbyBlock, online advertising, Revenue | Tagged , , , , , , , | 1 Comment

Support Us: How to ask your news audience for money

  Indie online news sites can ask their audiences for money by stating very simply: “Support Us.” ”I believe there is value in what we do and readers should pay for it,’ said David Boraks of DavidsonNews.Net and Corneliusnews.net. In … Continue reading

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Eleanor Cippel’s tough love on sales for community news publishers at BxB12

At BlockbyBlock,Community News Summit 2012, Eleanor Cippel of E.W. Scripps, gave the 125 publishers in attendance tough love on what commitment to sales looks like in term of time and discipline. Her talk comes from her experience coaching Block by Block Super Camp publishers. Continue reading

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Multiple revenue streams-Beyond Advertising

By Kathleen Majorsky  Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading

Posted in BlockbyBlock, Crowdfunding, Directories, Memberships, online advertising, Revenue | Tagged , , | 1 Comment

Eleanor Cippel on how to close the deal

by Denise Cheng, MIT Center for Civic Media Eleanor Cippel is the Corporate Managing Director Sales for E.W. Scripps. She was one of the coaches for Super Camp last year. She was today’s presenter to an undivided room for the second … Continue reading

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Crowdfunding attracts the hyperlocal news crowd

Hyperlocal news publishers are increasingly asking their audiences to partner with them and crowdfund special projects using Kickstarter, IndieGogo, Spot.us and Razoo campaigns. Here’s what publishers have to say about crowdfunding.
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Hyperlocal sites rethink approach to local online advertising

Some publishers are remixing their local online advertising formulas to better please their small business customers. That’s the case at DavidsonNews.net in North Carolina and CTNewsJunkie in Connecticut. A report by Borrell Associates predicts local online advertising will grow to nearly $20 … Continue reading

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Indie online publishers see print premium for members

Here’s what members of BlockbyBlock indie online news publishing world had to say about the idea of publishing a print publication. Continue reading

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Hometown passion fuels local news, indie publishers in NJ

The founder of  TheAlternativePress.com in New Jersey thinks hometown passion and a licensing package are the winning equation for making online publishing work for communities and for locally grown journalist entrepreneurs. In a “teach me to fish” strategy, TheAlternativePress.com has begun selling a … Continue reading

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JA Forum on revenue and collaboration: seasoned perspective illuminates possibility

Impact, depth, and revenue. All are clearly potential benefits of collaboration in journalism. Tuesday on the Journalism Accelerator / CollabSpace conversation on collaboration and revenue we dug into how, when and why to collaborate. Michael Stoll of San Francisco Public … Continue reading

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