Category Archives: Revenue

How Knight Lab’s Local Circle could lead to ad revenue

Posted on October 22, 2012 by Sally Duros

United we stand, divided we fall? Indie news publishers continue to explore what ad revenue sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant. Continue reading →

Posted in Advertising networks, BlockbyBlock, online advertising, Revenue | Tagged , , , , , , , | 1 Comment

Support Us: How to ask your news audience for money

Posted on October 11, 2012 by Sally Duros

  Indie online news sites can ask their audiences for money by stating very simply: “Support Us.” ”I believe there is value in what we do and readers should pay for it,’ said David Boraks of DavidsonNews.Net and Corneliusnews.net. In … Continue reading →

Posted in BlockbyBlock, CRM, Getting Started, Marketing, Memberships, Revenue, Sales | Tagged , , , , , , , , , , , , | Comments Off

Eleanor Cippel’s tough love on sales for community news publishers at BxB12

Posted on October 1, 2012 by Sally Duros

At BlockbyBlock,Community News Summit 2012, Eleanor Cippel of E.W. Scripps, gave the 125 publishers in attendance tough love on what commitment to sales looks like in term of time and discipline. Her talk comes from her experience coaching Block by Block Super Camp publishers. Continue reading →

Posted in BlockbyBlock, Entrepreneurship, Operations, Revenue, Sales, Super Camp | Tagged , , , | Comments Off

Multiple revenue streams-Beyond Advertising

Posted on September 14, 2012 by Kathleen Majorsky

By Kathleen Majorsky  Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading →

Posted in BlockbyBlock, Crowdfunding, Directories, Memberships, online advertising, Revenue | Tagged , , | 1 Comment

Eleanor Cippel on how to close the deal

Posted on September 14, 2012 by Denise Cheng

by Denise Cheng, MIT Center for Civic Media Eleanor Cippel is the Corporate Managing Director Sales for E.W. Scripps. She was one of the coaches for Super Camp last year. She was today’s presenter to an undivided room for the second … Continue reading →

Posted in BlockbyBlock, Revenue, Sales | Tagged , , , , | 2 Comments

Crowdfunding attracts the hyperlocal news crowd

Posted on August 20, 2012 by Sally Duros

Hyperlocal news publishers are increasingly asking their audiences to partner with them and crowdfund special projects using Kickstarter, IndieGogo, Spot.us and Razoo campaigns. Here’s what publishers have to say about crowdfunding.
Continue reading →

Posted in Crowdfunding, Revenue, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Hyperlocal sites rethink approach to local online advertising

Posted on August 9, 2012 by Sally Duros

Some publishers are remixing their local online advertising formulas to better please their small business customers. That’s the case at DavidsonNews.net in North Carolina and CTNewsJunkie in Connecticut. A report by Borrell Associates predicts local online advertising will grow to nearly $20 … Continue reading →

Posted in online advertising, Revenue | Tagged , , , , , , , , , | 3 Comments

Indie online publishers see print premium for members

Posted on June 14, 2012 by Sally Duros

Here’s what members of BlockbyBlock indie online news publishing world had to say about the idea of publishing a print publication. Continue reading →

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Hometown passion fuels local news, indie publishers in NJ

Posted on May 17, 2012 by Sally Duros

The founder of  TheAlternativePress.com in New Jersey thinks hometown passion and a licensing package are the winning equation for making online publishing work for communities and for locally grown journalist entrepreneurs. In a ”teach me to fish” strategy, TheAlternativePress.com has begun selling a … Continue reading →

Posted in Advertising networks, Entrepreneurship, Platforms, Revenue | Tagged , , , , , , | 5 Comments

JA Forum on revenue and collaboration: seasoned perspective illuminates possibility

Posted on April 26, 2012 by Emily Harris

Impact, depth, and revenue. All are clearly potential benefits of collaboration in journalism. Tuesday on the Journalism Accelerator / CollabSpace conversation on collaboration and revenue we dug into how, when and why to collaborate. Michael Stoll of San Francisco Public … Continue reading →

Posted in Engagement, Entrepreneurship, Partnerships, Revenue, Sustainability | Tagged , , , , | 1 Comment