Category Archives: Marketing

Confused about Facebook Promoted Posts? You are not alone

Posted on November 12, 2012 by Sally Duros

 Some online community news sites aren’t feeling the love from Facebook’s new fee-based service dubbed “Promoted Posts.”  They’re feeling confusion. By now community news sites posting to their Facebook pages will have noticed a drop down tagged “promote” on their posts. … Continue reading →

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Support Us: How to ask your news audience for money

Posted on October 11, 2012 by Sally Duros

  Indie online news sites can ask their audiences for money by stating very simply: “Support Us.” ”I believe there is value in what we do and readers should pay for it,’ said David Boraks of DavidsonNews.Net and Corneliusnews.net. In … Continue reading →

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Indie online publishers see print premium for members

Posted on June 14, 2012 by Sally Duros

Here’s what members of BlockbyBlock indie online news publishing world had to say about the idea of publishing a print publication. Continue reading →

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How CTNewsJunkie learned to embrace HTML newsletter ad tags and make more money

Posted on March 6, 2012 by Sally Duros

If you have been using your email newsletter to get the word out about your latest local coverage, but you’ve not been selling ads in it, you’re  missing an important opportunity to make money. “We have run out of ad … Continue reading →

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When Facebook wall is silenced, what’s a news site to do?

Posted on January 27, 2012 by Sally Duros

Nearly 38  million small businesses operate nationwide, constituting half the GDP.  Don’t you think they deserve a little customer service from Facebook as it encourages them to come on board and set up pages? Virginia Citrano, editor of MyVeronaNJ, thinks so. Citrano’s … Continue reading →

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Holidays signal party time for local advertisers

Posted on December 16, 2011 by Sally Duros

Independent online publishers are working like Santa’s elves throughout the holidays providing special features for their readers and local advertisers. In some cases, the best holiday gift ever – growth and more revenue – means a bigger staff and less … Continue reading →

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Local publishers dip toes into Google+ Pages

Posted on December 9, 2011 by Sally Duros

Today, Google announced Currents, an app for use in the United States, which allows users to create their own news delivery system for mobile devices. For users on the other end — say, local news providers — Google is offering open … Continue reading →

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