Category Archives: Entrepreneurship

Will 2012 be the Year of the Prosperous Publisher?

Block by block founder Michele McLellan put her finger on a cultural challenge many journalists face when starting an independent news site. “A journalist starts, throws herself into the journalism, and thinks if it’s great work, the money will follow,” … Continue reading

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Bookkeeping: A necessary skill for independent publishers

After interviewing many of you over the course of my graduate studies and finally hearing your stories in person at this years Block by Block summit, one major theme keeps popping up: The need for more practical business knowledge. As … Continue reading

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Student researchers: Successful “watchdog” websites focus on audience engagement, distribution partnerships, diverse revenue streams

Nonprofit “watchdog” websites find success by building connections with people, engaging them through online conversations, establishing distribution partnerships and diversifying revenue sources, a team of graduate journalism students reported today. “Nonprofit Watchdog News: What’s Working?” was produced by seven journalism … Continue reading

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Growing a local audience one photo at a time: Case study of MyVeronaNJ

Virginia Citrano founded community news site MyVeronaNJ in Verona, New Jersey, in December 2009. Citrano has been steadily building her site for sustainability and last year she and contributing photographer Fred Goode ran a weekly photo contest “Where in Verona?” … Continue reading

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An emerging local advertising network in action

Hyperlocal news service NetNewsCheck talks to Sacramento Press publisher Ben Ilfeld about Ilfeld’s growing advertising network that focuses on media partnerships in his market. Article: News Pureplay Spawns Agency, Ad Network.

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Indie publisher: From reaction to action in online local news environment

This article originally appeared Oct. 5 on Mike Foucher’s Vouchification blog and is crossposted here with permission from Fourcher, a member of the Block by Block indie publisher network.  Inflection Point By MIKE FOURCHER, founder/publisher The Center Square Journal, Chicago … Continue reading

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Headlines and indie local news tips from #bxb11

Over three days last weekend — Sept. 29-Oct 1 — more than 100 people gathered for the second Block by Block Community News Summit in Chicago. The majority of those present were independent news publishers who run local, digital commmunity … Continue reading

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BREAKING: Indie online news trade association forms at #bxb11

  Mike Fourcher, publisher of Center Square Journal in Chicago, announced today he and 20 other publishers have formed the Independent Local Online News Publishers Trade Group (unofficial, working title) during talks at this year’s Block by Block Community News Summit. … Continue reading

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Financing Your Expansion

We may all be hyperlocal sites, but that doesn’t mean that we don’t have big dreams of growth. And we all define expansion differently. For some it is making similar sites available to surrounding communities, for others it is expanding … Continue reading

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Chicago: Today We Started An Ad Network

By Mike Fourcher Today a group of fifteen independent Chicago-area news sites launched the Chicago Independent Advertising Network. The ad network, set to start serving ads on November 1, will serve over one million pageviews to what we believe to … Continue reading

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