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Category Archives: Engagement
BxB publishers united in reporting FOR vs ABOUT their communities
The secret sauce for effective local indie online news easily boils down to choosing between two words: FOR vs. ABOUT. “Reporters elsewhere write ABOUT our communities. We write FOR our communities,” said David Boraks, Publisher of DavidsonNews.net, at the close of … Continue reading
Posted in BlockbyBlock, Engagement
Tagged BlockbyBlock, Dylan Smith, Jay Rosen, journalism, LION Publishers, local news, Media, michele mclellan, Publishing, Tucson Sentinel
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Impact counts for hyperlocal news, but how to count it?
What is the impact of journalism? Newsrooms and journalism think tanks — big and small — are looking for answers. Why? Embedded within the answers is a better understanding of newsrooms’ added value and a value proposition for sustaining newsrooms – for-profit, NPO and hybrids. Continue reading
Posted in Engagement, Impact
Tagged Aron Pilhofer, Carnival of Journalism, Greg Linch, hyperlocal, Jan Schaffer, JLab, journalism, michele mclellan, New York Times, Reynolds Journalism Institute, Storify
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Indie online publishers see print premium for members
Here’s what members of BlockbyBlock indie online news publishing world had to say about the idea of publishing a print publication. Continue reading
Posted in Engagement, Marketing, Memberships, Revenue, Sustainability
Tagged business, IPad, Knight Foundation, NPR, Print on demand, Publishing, Publishing and Printing, San Diego, Voices of San Diego
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Publishers mastering the art of online conversation
By Sally Duros Indie online publishers are mastering the art of online conversation. “We don’t treat social media as a means to just push out headlines,” said Emily Lowrey, Founder and CEO of Magic City Post in Birmingham, Al. “We will … Continue reading
Posted in Engagement
Tagged Emily Lowery, hootsuite, Joy mayer, Kate Gardiner, Magic City Post, Myveronanj.com, The Community Engagement Guide, The Engagement Metric, Virginia Citrano
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JA Forum on revenue and collaboration: seasoned perspective illuminates possibility
Impact, depth, and revenue. All are clearly potential benefits of collaboration in journalism. Tuesday on the Journalism Accelerator / CollabSpace conversation on collaboration and revenue we dug into how, when and why to collaborate. Michael Stoll of San Francisco Public … Continue reading
Indie pubs twist arms of municipalities with SeeClickFix
SeeClickFix might be a bit subversive but in a good natured way. “I get the feed of all the (Oakland) reports, and I laugh hysterically,” said Susan Mernit, Publisher of Oakland Local, CA. “I can see the ID’s of who … Continue reading



