Category Archives: BlockbyBlock

Put metrics to work for you

If you can’t measure it, maybe you shouldn’t be doing it. That was Susan Mernit‘s message to the roomful of publishers who gathered for her session on harnessing metrics. “Think about how hard you work,” Mernit went on to say. … Continue reading

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Photos: From the afternoon sessions of BxB 2012

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Run Your News Business, Don’t Be It

If you don’t make time to think about your business, you’ll be given time to think about your news business – because you will no longer have one. That was the message from Rusty Coats of Coats2Coats, moderater of “The … Continue reading

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It’s a must: CRM for indie news sites

Whether you are managing an entire sales team for your site or if you’re the lone wolf selling advertising, a Customer Relationship Management (CRM) system will make your life easier. In Eleanor Cippel’s breakout session, “Turning Prospects into Dollars,” she … Continue reading

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Andy Crestodina’s lowdown on journalism SEO for local publishers

by Denise Cheng, MIT Center for Civic Media Andy Crestodina’s premise: I love NPR. Therefore, I want to help save the news industry. “I’ve been looking for you guys and I finally found you. I was looking for a room where I … Continue reading

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The Money in Mobile: Making your website mobile-friendly

By Ruffin Prevost The mobile ad market appears to be poised for explosive growth in the years ahead, and local news publishers need to be prepared to take advantage of that opportunity. While it may seem important to have a … Continue reading

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Good financial order spells success for news entrepreneurs

By Suzanne McBride No matter your size or business model, you need to get your financial house in order if you want to grow – or just continue operating, says Emily Lowery of Magic City Post. It’s critical that you … Continue reading

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Multiple revenue streams-Beyond Advertising

By Kathleen Majorsky  Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading

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Team building for newsrooms

By Virginia Citrano “The people you hire will either help maintain, make or even break your business.” Emily Lowery, founder of Magic City Post and ShopBirmingham.com, opened the Block by Block 2012 session on “Building Your Team” with some stark words … Continue reading

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Tech Tools for Community Publishers

Breakout session: Round 1 Tech Tools for Community Publishers– Moderated by Kenny Katzgrau and John Crepezzi,  owners of Broadstreet Ads, an interactive ad platform. Both are coders and developers. John was formerly lead engineer for Patch. Kenny was formerly with … Continue reading

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