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Category Archives: BlockbyBlock
How Knight Lab’s Local Circle could lead to ad revenue
United we stand, divided we fall? Indie news publishers continue to explore what ad revenue sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant. Continue reading
Support Us: How to ask your news audience for money
Indie online news sites can ask their audiences for money by stating very simply: “Support Us.” ”I believe there is value in what we do and readers should pay for it,’ said David Boraks of DavidsonNews.Net and Corneliusnews.net. In … Continue reading
Posted in BlockbyBlock, CRM, Getting Started, Marketing, Memberships, Revenue, Sales
Tagged Bay Citizen, David Boraks, Kelly Gilfillan, NewHavenIndependent, PayPal, Really Simple Systems, Salesforce.com, StLouisBeacon, Sugar CRM, TexasTribune, Tracey Taylor, Zoho, Zoho Office Suite
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Eleanor Cippel’s tough love on sales for community news publishers at BxB12
At BlockbyBlock,Community News Summit 2012, Eleanor Cippel of E.W. Scripps, gave the 125 publishers in attendance tough love on what commitment to sales looks like in term of time and discipline. Her talk comes from her experience coaching Block by Block Super Camp publishers. Continue reading
Posted in BlockbyBlock, Entrepreneurship, Operations, Revenue, Sales, Super Camp
Tagged advertising, Block by Block Community News Summit 2012, business, Eleanor Cippel
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BxB publishers united in reporting FOR vs ABOUT their communities
The secret sauce for effective local indie online news easily boils down to choosing between two words: FOR vs. ABOUT. “Reporters elsewhere write ABOUT our communities. We write FOR our communities,” said David Boraks, Publisher of DavidsonNews.net, at the close of … Continue reading
Posted in BlockbyBlock, Engagement
Tagged BlockbyBlock, Dylan Smith, Jay Rosen, journalism, LION Publishers, local news, Media, michele mclellan, Publishing, Tucson Sentinel
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Site criteria, lessons learned, LION discussed in BxB12 closing session
In a wide ranging conversation Jay Rosen, journalism professor from New York University, and Michele Mclellan, founder of the BlockbyBlock Community News Summit, discussed the summit’s origin, and the lessons learned about sustaining … Continue reading
The future of Block by Block
With the Block by Block summit behind us, I want to share next steps and activities for the Block by Block network. I am excited to report that the BxB network will continue to serve independent publishers and innovators in local … Continue reading
Knight Lab Year Two: Progress, use cases and feedback
by Denise Cheng, MIT Center for Civic Media Rich Gordon and his Northwestern colleagues have had a presence at Block by Block for all three years, and under the banner of Knight News Innovation Lab for the last two. At … Continue reading
Posted in BlockbyBlock, Local News Tools
Tagged Knight News Innovation Lab, Northwestern University
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BlockbyBlock 2012 kicks off: Publishers discuss the art of the business pivot
Rusty Coats, principal of Coats2Coats, kicked off the opening panel of the 2012 BlockbyBlock Community News Summit challenging local indie online news publishers to honestly answer three questions: Is this my hobby or is this my full-time job? What pivots has your business … Continue reading
Put metrics to work for you
If you can’t measure it, maybe you shouldn’t be doing it. That was Susan Mernit‘s message to the roomful of publishers who gathered for her session on harnessing metrics. “Think about how hard you work,” Mernit went on to say. … Continue reading