Category Archives: Advertising networks

How Knight Lab’s Local Circle could lead to ad revenue

Posted on October 22, 2012 by Sally Duros

United we stand, divided we fall? Indie news publishers continue to explore what ad revenue sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant. Continue reading →

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Hometown passion fuels local news, indie publishers in NJ

Posted on May 17, 2012 by Sally Duros

The founder of  TheAlternativePress.com in New Jersey thinks hometown passion and a licensing package are the winning equation for making online publishing work for communities and for locally grown journalist entrepreneurs. In a ”teach me to fish” strategy, TheAlternativePress.com has begun selling a … Continue reading →

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Open communication is juice that runs networked journalism

Posted on February 3, 2012 by Sally Duros

A peek under the hood of  two Networked Journalism projects reveals inklings toward the future.  First, the legacy and indie newsrooms are satisfied with the “journalism” sum created by the partnerships and agree that it is greater than its parts.  … Continue reading →

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An emerging local advertising network in action

Posted on October 10, 2011 by Jessica Durkin

Hyperlocal news service NetNewsCheck talks to Sacramento Press publisher Ben Ilfeld about Ilfeld’s growing advertising network that focuses on media partnerships in his market. Article: News Pureplay Spawns Agency, Ad Network

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Indie publisher: From reaction to action in online local news environment

Posted on October 6, 2011 by Jessica Durkin

This article originally appeared Oct. 5 on Mike Foucher’s Vouchification blog and is crossposted here with permission from Fourcher, a member of the Block by Block indie publisher network.  Inflection Point By MIKE FOURCHER, founder/publisher The Center Square Journal, Chicago … Continue reading →

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Opportunity to have input to the FCC on federal ad dollars for local news outlets

Posted on October 1, 2011 by MicheleMcLellan

The FCC will hold a hearing this Monday in the information needs of communities. One issue is a proposal to change federal policy so that more federal advertising dollars go to local news outlets, including online community sites. A letter … Continue reading →

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Chicago: Today We Started An Ad Network

Posted on September 28, 2011 by MicheleMcLellan

By Mike Fourcher Today a group of fifteen independent Chicago-area news sites launched the Chicago Independent Advertising Network. The ad network, set to start serving ads on November 1, will serve over one million pageviews to what we believe to … Continue reading →

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