BxB12 Videos, Slides — Business of Online Community News


The year 2012 was the third year of the Block by Block Online Community News Summit, and a pivotal year for the BxB network. Earlier,  we announced findings from the Block by Block Super Camp. Supported by The Patterson Foundation, BxB Super Camp provided business mentors and operational training for online community news publishers. At BxB 12 Summit’s end, it was decided the BxB network will continue to serve independent publishers and innovators in local news, primarily by providing more training and by fostering ongoing connections.The Knight Digital Media Center will be a partner as we assemble new virtual resources and curriculum from BxB Super Camp. Follow this blog and the open BxB Resources Facebook group to learn more. In growing the BxB network, look for an emphasis on ethnic and minority-led media. This fits with general framing for BxB – it’s about people who have common challenges and goals, not about a particular type of news operation.

Thank you to the Reynolds Journalism Institutefor the videos and other communications resources. Thank you to our live bloggers — Denise Cheng, Suzanne McBride, Dustin Bleizeffer, Denise Civiletti, Kathleen Majorski, Virginia Citrano, Ruffin Prevost, and  Anna Tarkov.

Special pre-conference Chicago Community Information Summit.
When available slides are embedded.

Block by Block 2012 Online Community News Summit Sessions.
When available slides are embedded.

Watch these videos and learn how to sell and how to keep track of leads for your online community news site sales team, see the latest in tech tools, learn about membership programs and more.

The opening dinner.

Online community news publishers discuss their business pivots.
Panelists: Rusty Coats, Coats2Coats; David Boraks, DavidsonNews.net and CorneliusNews.net; Denise Civiletti, Riverhead Local; Amy Senk, Corona Del Mar Today; Tracey Taylor, Berkeleyside.

Read about Closing the Deal. View Cippel’s slides

Read  Cippel’s take on CRM systems.

Read a report from Emily Lowery’s presentation on business basics.

Read about new tech tools and how they can work for your site.

Read about how to build a team for your online community news site.

Amy Gahran details the money in mobile and how to get it. View Gahran’s slides

Rusty Coats explains how to run your online community news business with discipline.

News co-ops are the topic of Tom Stites of Banyan Project and Ikaika Hussey of The Hawaii Independent.

Read notes from the closing session with Jay Rosen and Michele Mclellan.

Read reports from other sessions.
Susan Mernit details how to put metrics to work for you. — View Mernit’s slides.
Rich Gordon of  Knight News Innovation Lab at Northwestern University unveiled news tools for online journalism.
Andy Crestodina’s lowdown on journalism SEO for online community news publishers. — View Crestodina’s slides.
Ben Ilfeld and Howard Owens discuss alternative revenue streams to fuel  your business.

Thank you to moderators:
Michele McLellan, Jay Rosen

Thank you to panelists
Larry Birnbaum, David Boraks, DavidsonNews.net and CorneliusNews.net; Eleanor Cippel, E.W. Scripps; Denise Civiletti, Riverhead Local; Rusty Coats, Coats2Coats;  John Crepezzi, Broadstreet Ads; Andy Crestodina, Orbit Media; Amy Gahran; Rich Gordon, Knight News Innovation lab; Ben Ilfeld; Kenny Katzgrau; Emily Lowery, Magic City Post; Susan Mernit, Oakland Local; Joe Michaud; Howard Owens. The Batavian; Amy Senk, Corona Del Mar Today; Tracey Taylor, Berkeleyside

Sponsors and supporters
The Patterson Foundation, Reynold Journalism Institute.








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  9. Doug Hardy says:

    I’m still learning from this conference a year later. Fantastic.

    • Sally says:

      Thanks for the comment, Doug. Glad the archive is helpful for you. It was a terrific conFerence and hopefully the resources here will remain useful over time. It will be great to how LION continues to build the networks knowledge.

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