Author Archives: Sally Duros

Hometown passion fuels local news, indie publishers in NJ

The founder of  TheAlternativePress.com in New Jersey thinks hometown passion and a licensing package are the winning equation for making online publishing work for communities and for locally grown journalist entrepreneurs. In a “teach me to fish” strategy, TheAlternativePress.com has begun selling a … Continue reading

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Managing risk is first step in getting media insurance

By Sally Duros Risk management is at the heart of an indie newsroom’s search for liability and media insurance. All news organizations can  reduce their risk  by taking action on a few fronts,  said Andrew Sellars, Staff Attorney for the … Continue reading

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Publishers mastering the art of online conversation

By Sally Duros Indie online publishers are mastering the art of online conversation. “We don’t treat social media as a means to just push out headlines,” said Emily Lowrey, Founder and CEO of Magic City Post in Birmingham, Al.  “We will … Continue reading

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Indie pubs twist arms of municipalities with SeeClickFix

SeeClickFix might be a bit subversive but in a good natured way. “I get the feed of all the (Oakland) reports, and I laugh hysterically,” said Susan Mernit, Publisher  of  Oakland Local, CA. “I can see the ID’s of who … Continue reading

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Indie publishers could find power in partnerships with Open Gov

By Sally Duros Indie publishers looking for a powerful way to tell important stories can find assistance in the networks of Open Gov technologists liberating local data nationwide. While the Open Gov movement is largely driven by technologists who are … Continue reading

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Indie publishers explore partnerships with buy local movement

Could partnerships between buy local alliances and independent online publishers be a win-win  for the bottom lines of  both movements? Susan Mernit, Michelle Ferrier and Bill Densmore think so. For those who are not familiar, The Business Alliance for Local … Continue reading

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Indie publishers look to directories for revenue, SEO boost

By Sally Duros Ned Berke is on pins and needles about his latest creation for SheepsheadBites, which reports on happenings in Sheepshead Bay, N.Y.  It’s a directory of businesses that he’s creating as a direct response to what advertisers say they … Continue reading

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How relevant are digital influence scores?

As the primary independent online publisher in your  locality, how much should you be concerned about your digital influence? The Internet is abuzz with services like Klout, Cred and PeerIndex each one sounding the alarm, broadcasting how important it is to rank high … Continue reading

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Rapidian’s first fund drive goes social, makes education a priority

By Sally Duros In April, The Rapidian is going to launch its first fund drive in a big way. It’s going social. “We are still working on a sustainibility plan for The Rapidian,” said Holly Bechiri, Managing Editor, “and we … Continue reading

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Google News, indie publishers patiently track each other’s learning curves

By Sally Duros While Google News evolves and learns more about the emerging local news ecosystem, indie publishers might improve search results by revisiting Google’s technical guidelines for News Publishers. Among the most important are establishing a news sitemap, paying attention … Continue reading

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