Author Archives: MicheleMcLellan

Twitter tips: Make it a community conversation

From Steve Buttry, Director of Community Engagement & Social Media at the Journal Register Co., some great tips for converting your Twitter stream from a one-way platform to a community conversation. A sampling: – Comment on the links you tweet … Continue reading

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Getting local: Paths to sustainability for nonprofit news

Knight Foundation has just published a new report that details revenue, spending and engagement practices at seven of the larger nonprofit news sites like MinnPost and Voice of San Diego. Their challenges are similar to those of smaller, entrepreneurial independent … Continue reading

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How did we do? Post-summit survey results

Thank you to the 56 publishers who took our survey about Block by Block: Community News Summit 2011. Satisfaction was quite high. All but three of the 55 people who responded to the question about satisfaction with the overall experience … Continue reading

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2011 Summit videos are posted!

Reynolds Journalism Institute videotaped many of the Block by Block sessions Sept. 29-Oct. 1 in Chicago. Find them here..

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Opportunity to have input to the FCC on federal ad dollars for local news outlets

The FCC will hold a hearing this Monday in the information needs of communities. One issue is a proposal to change federal policy so that more federal advertising dollars go to local news outlets, including online community sites. A letter … Continue reading

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It starts with passion: Jay Rosen’s 9 takeaways from the #bxb11 summit opener

By Jay Rosen At the opening session of Block By Block 2011, “Stories from the field,” moderated by Michele McLellan and myself, the founders of many of the nation’s top born-on-the-web community news sites were asked to testify. We wanted … Continue reading

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Five stages of grief: A cautionary (and optimistic) tale for online community news startups

The emerging local news ecosystem looks as choatic as ever. But a few patterns are emerging in the way online community news start ups develop or stall out. Here’s my latest attempt to make some sense of what I am … Continue reading

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Chicago: Today We Started An Ad Network

By Mike Fourcher Today a group of fifteen independent Chicago-area news sites launched the Chicago Independent Advertising Network. The ad network, set to start serving ads on November 1, will serve over one million pageviews to what we believe to … Continue reading

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Block by Block: Community News Summit 2011

We’re excited – Block by Block 2011 is getting close. Join us Sept. 29-Oct. 1 in Chicago for another lively gathering of independent online community news publishers. If you’re leading a local online news start up or looking to grow … Continue reading

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Developer alert – Check out our RFP for a new website

We’re excited that The Patterson Foundation is supporting a new website for Block by Block. We want to create a dynamic site where independent online community news publishers can find peers with like interests and challenges. Community is the operative … Continue reading

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