Author Archives: Kathleen Majorsky

It’s a must: CRM for indie news sites

Whether you are managing an entire sales team for your site or if you’re the lone wolf selling advertising, a Customer Relationship Management (CRM) system will make your life easier. In Eleanor Cippel’s breakout session, “Turning Prospects into Dollars,” she … Continue reading

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Multiple revenue streams-Beyond Advertising

By Kathleen Majorsky  Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading

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Funders and publishers explore the question: What does ‘sustainability’ really mean?

By Janet Coats In December, The Patterson Foundation and the Investigative News Network invited representatives from national foundations that have been supporting independent and non-profit journalism to participate in a February conversation about financial sustainability for journalism’s startups. The idea … Continue reading

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Training your ad sales rep

Okay, so you’ve hired an awesome advertising sales rep.  To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading

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Putting on your hiring hat: Finding a good ad sales rep

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading

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Bookkeeping: A necessary skill for independent publishers

After interviewing many of you over the course of my graduate studies and finally hearing your stories in person at this years Block by Block summit, one major theme keeps popping up: The need for more practical business knowledge. As … Continue reading

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Legal issues that concern online publishers

Andy Sellars from the Citizen Media Law Project gave a great short course on legal issues that concern online publishers.  A few highlights… The Citizen Media Law Project and the Online Media Legal Network is a resource for online journalists … Continue reading

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Breakout sesson: Social media for online publishers

Lisa Williams of Placebogger.com facilitated a great discussion on what issues online publishers deal with when it comes to social media and their sites. Here are the full notes. Questions to ponder… Q: Twitter or Facebook? Which is most effective for … Continue reading

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