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Author Archives: Kathleen Majorsky
It’s a must: CRM for indie news sites
Whether you are managing an entire sales team for your site or if you’re the lone wolf selling advertising, a Customer Relationship Management (CRM) system will make your life easier. In Eleanor Cippel’s breakout session, “Turning Prospects into Dollars,” she … Continue reading
Posted in BlockbyBlock, Uncategorized
Tagged Customer relationship management, Eleanor Cippel
3 Comments
Multiple revenue streams-Beyond Advertising
By Kathleen Majorsky Advertising is an important source of revenue for independent sites, but as sites grow it is important to explore different revenue streams. Ben Ilfeld from Sacramento Press and Howard Owens from The Batavian shared their own experiences … Continue reading
Posted in BlockbyBlock, Crowdfunding, Directories, Memberships, online advertising, Revenue
Tagged business models, independent publishers, revenue streams
1 Comment
Funders and publishers explore the question: What does ‘sustainability’ really mean?
By Janet Coats In December, The Patterson Foundation and the Investigative News Network invited representatives from national foundations that have been supporting independent and non-profit journalism to participate in a February conversation about financial sustainability for journalism’s startups. The idea … Continue reading
Posted in Entrepreneurship, Foundations, Networked Journalism, Revenue, Super Camp, Sustainability
Tagged community journalism, INN, investigative journalism, nonprofit, revenue models, sustainability
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Training your ad sales rep
Okay, so you’ve hired an awesome advertising sales rep. To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading
Posted in Revenue, Sales
Tagged activity metrics, advertising, Andrew Huff, Eleanor Cippel, Gapers Block, Rusty Coats, sales, training
1 Comment
Putting on your hiring hat: Finding a good ad sales rep
Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading
Posted in Revenue, Sales
Tagged advertising, ben ilfeld, commission, hiring, Rusty Coats, sacramento press, sales, sales rep, small business
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Bookkeeping: A necessary skill for independent publishers
After interviewing many of you over the course of my graduate studies and finally hearing your stories in person at this years Block by Block summit, one major theme keeps popping up: The need for more practical business knowledge. As … Continue reading
Posted in Entrepreneurship
Tagged Ben Wirz, bookkeeping, budget, business, CorneliusNews.net, costs, David Boraks, DavidsonNews.net, Knight Foundation, payroll, taxes
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Legal issues that concern online publishers
Andy Sellars from the Citizen Media Law Project gave a great short course on legal issues that concern online publishers. A few highlights… The Citizen Media Law Project and the Online Media Legal Network is a resource for online journalists … Continue reading
Posted in Uncategorized
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Breakout sesson: Social media for online publishers
Lisa Williams of Placebogger.com facilitated a great discussion on what issues online publishers deal with when it comes to social media and their sites. Here are the full notes. Questions to ponder… Q: Twitter or Facebook? Which is most effective for … Continue reading
Posted in Uncategorized
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