Author Archives: Jessica Durkin

Jay Rosen: ‘Advertising is not about adjacency’

Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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News publishers: Shafer has it wrong about ‘hyperloco’

This week Slate.com media columnist Jack Shafer posted a pair of articles about the emerging hyperlocal news space. The first post, “Hyperloco: Why I find AOL’s Patch sites so off-putting”, took a shot at Shafer’s local Patch.com site in suburban … Continue reading

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Leaked Patch analytics: What do these numbers mean?

Business Insider this week posted numerous internal Patch documents revealing site analytics at 68 Southern California Patch locations. The sites received a total 330,000 unique visitors for November, according to the documents. Are you an independent hyperlocal news publisher? How … Continue reading

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‘Comments are content’ for local news sites: 8 tips to build community, coverage

What types of stories get comment traction on hyperlocal sites? Block by Block (BxB) surveyed independent, community news site publishers about their top reader engagement tools, and 100 percent of respondents said the comments feature on their CMS platform is … Continue reading

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New York’s Chinatown gets hyperlocal coverage

Media coverage of one of America’s largest Chinese communities usually revolves around food, but some Asian-American journalists want to change that. Assisted by grants from the McCormick and Ford foundations, the Asian-American Journalists Association launched in April OurChinatown.org, a nonprofit … Continue reading

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FCC’s Future of Media report — visualized

Tom Glaisyer at New America Foundation’s Media Policy Initiative (disclosure: Tom is an MPI colleague) assembled this Wordle visualization of the FCC’s Future of Media report #fccfom released Thursday. For the small, independent online news publisher, the words that appear … Continue reading

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The FCC report and ‘hyperlocal’

The Federal Communications Commission released today the 300+ page report “The Information Needs of Communities: The changing media landscape in a broadband age”. The report is an exhaustive overview of modern American media in traditional and emerging formats. The term … Continue reading

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Kreisman: The growth of “McLocal” news sites

This article is a cross-post on Block by Block from Polly Kreisman, editor and publisher of theLoopNY.com, an independent community news/hyperlocal site outside New York City established in 2007. theLoopNY sees 35,000 visitors a month — 20,000 of which are … Continue reading

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Suburban online hyperlocal seeks larger audience with radio

By Jessica Durkin After a content-sharing agreement with the area newspaper didn’t pan out last year, independent hyperlocal publisher David Boraks of DavidsonNews.net in North Carolina turned to his radio experience and contacts in a new partnership with the local … Continue reading

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