Author Archives: Denise Cheng

Knight Lab Year Two: Progress, use cases and feedback

by Denise Cheng, MIT Center for Civic Media Rich Gordon and his Northwestern colleagues have had a presence at Block by Block for all three years, and under the banner of Knight News Innovation Lab for the last two. At … Continue reading

Posted in BlockbyBlock, Local News Tools | Tagged , | 4 Comments

Andy Crestodina’s lowdown on journalism SEO for local publishers

by Denise Cheng, MIT Center for Civic Media Andy Crestodina’s premise: I love NPR. Therefore, I want to help save the news industry. “I’ve been looking for you guys and I finally found you. I was looking for a room where I … Continue reading

Posted in BlockbyBlock, SEO | Tagged , , , , | 1 Comment

Eleanor Cippel on how to close the deal

by Denise Cheng, MIT Center for Civic Media Eleanor Cippel is the Corporate Managing Director Sales for E.W. Scripps. She was one of the coaches for Super Camp last year. She was today’s presenter to an undivided room for the second … Continue reading

Posted in BlockbyBlock, Revenue, Sales | Tagged , , , , | 2 Comments

Many ways to listen: Takeaways from my time at the JA

Hello, BxBers! I’ve recently left the Journalism Accelerator, but not before learning a few valuable lessons for measuring and maintaining engagement. I’ve crossposted my goodbye on the JA and hope it will provide you with some fresh ideas for community … Continue reading

Posted in BlockbyBlock, Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

What kind of election coverage do you want to bring to your community in 2012?

From Denise Cheng, research and outreach editor for the Journalism Accelerator and former citizen journalism coordinator of The Rapidian. Hello, friends! The Journalism Accelerator, an emerging community that connects media innovators and resources, is hosting an online forum this week … Continue reading

Posted in Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment