Author Archives: Anna Tarkov

Put metrics to work for you

If you can’t measure it, maybe you shouldn’t be doing it. That was Susan Mernit‘s message to the roomful of publishers who gathered for her session on harnessing metrics. “Think about how hard you work,” Mernit went on to say. … Continue reading

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Patch by the numbers: Part II

  Last week, some of you hopefully read my report on Patch’s content and audience engagement on four different Patch sites. In case you missed it, here it is again (and remember that you can comment either on KDMC’s site or … Continue reading

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Patch by the numbers: A month-long study

Over the course of August, I’ve been studying four different Patch.com sites for a report for the Knight Digital Media Center. Today, part one has been published which deals with content, comments, user engagement, etc. I hope you’ll all read … Continue reading

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New Orleans is rich news territory for start-up hyperlocal

“Someone on Twitter the other day posted a quote of some sort defining an entrepreneur as someone who works 16 hours a day for himself to avoid working 8 hours a day for someone else. That’s kind of it in … Continue reading

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