United we stand, divided we fall? Indie news publishers continue to explore what ad sharing could look like. NU’s Knight Innovation Lab’s Rich Gordon discusses an idea called Local Circle that could be relevant.
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I’d definitely encourage any publishers seriously interested in these ideas to email me (kenny@broadstreetads.com). Some of my comments in the original FB conversation were left out, but my company Broadstreet (which many of you know from Block by Block) is driving to be the “platform” I was talking about. About 40 local publishers in the US are successfully using us now.