Monthly Archives: August 2012

Patterson will sweeten LION dues for local independent online news publishers

  LIONPublishers, the new trade association for local independent online news publishers, will be getting a start-up sweetener from The Patterson Foundation. Patterson will offer a subsidy to encourage local indie publishers to join LION, the formation of which  was … Continue reading

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Crowdfunding attracts the hyperlocal news crowd

Hyperlocal news publishers are increasingly asking their audiences to partner with them and crowdfund special projects using Kickstarter, IndieGogo, Spot.us and Razoo campaigns. Here’s what publishers have to say about crowdfunding.
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Hyperlocal sites rethink approach to local online advertising

Some publishers are remixing their local online advertising formulas to better please their small business customers. That’s the case at DavidsonNews.net in North Carolina and CTNewsJunkie in Connecticut. A report by Borrell Associates predicts local online advertising will grow to nearly $20 … Continue reading

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Impact counts for hyperlocal news, but how to count it?

What is the impact of journalism? Newsrooms and journalism think tanks — big and small — are looking for answers. Why? Embedded within the answers is a better understanding of newsrooms’ added value and a value proposition for sustaining newsrooms – for-profit, NPO and hybrids. Continue reading

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