BxB Summit planning: Need your feedback!

I’ve been having discussions with a number of publishers about plans the Block by Block summit in 2012. Before we get farther along, I wanted to lay out some of the major themes of those conversations and get input from a wider group.

I’d appreciate your feedback! You can post a comment on this post, or on the FB group, or email me at Michele dot mclellan at gmail dot com. Thanks!

Dates and location: We have reserved space at Loyola University in Chicago again for Sept. 13-15. The thinking was to start with dinner on Thursday, Sept. 13 and wrap up at noon on Saturday, Sept. 15.

Themes, ideas, wants:

– Primary interest is to have the summit focus on business and revenue.  This is opportune because we have learned a lot about publisher needs this year in Super Camp and we want to share as much as possible that learning with the larger group. It seems like some of the logistical issues of setting up a business as well as sales and customer relations are promising topics.

– In the survey after the last BxB, people wanted more break outs and more practical information and takeaways. Recent conversations confirm that.  Also, if we do more break outs (and fewer full-group sessons), we can repeat popular sessions – a key frustration for some last year was that they wanted to attend break outs that were scheduled against each other.

– We also should schedule a few more open-ended break outs that publishers can lead to share challenges and solutions. These would be more discussions than presentations and could cover a broad range of topics.

– The program should be more specific about the sessions – with good descriptions to help people chose the most relevant ones.

– We can also set up an online platform for proposing sessions and voting on them. Is there interest in this?

– It is not clear whether we will have as much institutional support as in the past. As promised, The Patterson Foundation is returning as the major sponsor.  One avenue for additional funding is sponsorships. We are thinking about a small number of sponsors who would contribute cash to support the event. In return a sponsor would be allowed to host a break out. I think this will work if we get sponsors whose products are highly relevant to you. Suggestions?

How does this sound? If you can dip in and provide some feedback by the end of the week, that would be terrific.

You can post a comment on this post, on the FB group, or email me at Michele dot mclellan at gmail dot com. Thanks!

 

 

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4 Responses to BxB Summit planning: Need your feedback!

  1. I want a break-out session on using Google DFP for ad serving. We are switching to it now from OpenX because we have been told it will put less strain on our server. But the set-up is not very intuitive at all.

    You might also want to invite the folks at ShopCity to do a presentation on their local commerce platform. We are setting up ShopVerona.com now as a sister site and getting a very strong response to it.

    • Michele McLellan says:

      Thanks Virginia. We are talking to Shop City and Google. Fingers crossed!

  2. MicheleMcLellan says:

    Thanks, Ruffin!

  3. – In the survey after the last BxB, people wanted more break outs and more practical information and takeaways. Recent conversations confirm that. Also, if we do more break outs (and fewer full-group sessons), we can repeat popular sessions – a key frustration for some last year was that they wanted to attend break outs that were scheduled against each other.

    I’m all for this. Practical problem-solving is a huge time-saver and taking away specific solutions, systems or approaches that others have pioneered can cut days, weeks or months off figuring out my own solution to a problem. (Or even better, I end up learning about an “issue” before it becomes a “problem” based on others’ experiences.)
    —————-
    – We also should schedule a few more open-ended break outs that publishers can lead to share challenges and solutions. These would be more discussions than presentations and could cover a broad range of topics.

    This works best when folks know the discussion topics and some fairly specific parameters well ahead of time. That way, people can come well-prepared with focused questions and answers to share in the discussions.
    —————-
    – We can also set up an online platform for proposing sessions and voting on them. Is there interest in this?

    Great idea!
    —————-

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