This Tuesday and Wednesday a spicy mix of publishers, business folks, entrepreneurs and local news startups are coming together to talk revenue in an online forum at the Journalism Accelerator (JA). Those who have RSVP’d so far bring specific stories to share and questions to ask, like how to increase financial donations from a supportive community, what emphasis to place on advertising, what new kinds of revenue streams are working for other publishers, or what’s not been working so well.
Inspired by publisher revenue stories, the forum will help show shared challenges and publisher pain points, plus point to successful tactics to borrow and business planning that has paid off. We’ll hear how news producers are experimenting with new revenue streams, social media strategies, training and community engagement services, cross-media collaborative partnerships, events, digital circulars, professional services, syndication and subscriptions, and other new models that appear to be leading to greater sustainability and ultimately, profitability of a growing group of news producers.
Interested in sharing how you tackle revenue challenges to produce great news content for your community? Would you like to be able to network with others to ask them for help or tips?
The Details: Tuesday, 2/28 & Wednesday 2/29. 2 pm – 3:30 pm Eastern / 11 – 12:30 Pacific window for the live chat (both days)
Day One: Local Perspective: Publisher forum February 28th explores news, revenue and place. On Tuesday you’ll hear from people including Jeremy Sapienza of BushwickBK, a neighborhood news site he closed last fall but is starting again after a community outcry and Emily Lowrey, who is making a living from her strategically launched publishing business, Magic City Media.
Also joining in are John Garrett, sharing experiences about his company, Community Impact Newspaper, that has opened a dozen new newspapers since 2005, and Dan Grech, who is news director for WLRN in Miami, but whose desk and reporters have been embedded in the Miami Herald newsroom for eight years. Joe Michaud, business coach to media startups, including Super Camp participants, Denise Civiletti, founder of Riverhead Local, and Debbie Galant, founder and co-owner of Baristanet will also take part.
Day Two: Niche Perspective: Publisher forum February 29th examines revenue, collaboration. On Wednesday, talk with Joe Bergantino, who ran investigative news teams for decades and now co-directs the New England Center for Investigative Reporting, housed at Boston University; Diane Lund, founder and publisher of The Lund Report, a three-year-old online news site dedicated to covering Oregon’s health care industry; and longtime journalist Bob Buderi, who got the tech news site Xconomy started with the help of angel investors.
Business advisor Rusty Coats, joins in Wednesday as well. The co-founder of Coats2Coats consulting has done many things in digital media, including reporting on Silicon Valley, building and managing news websites and leading the Scripps interactive division as a VP. Also contributing to this conversation: Robert Cox, an early and widely-known media critic and blogger, now editor of Talk of the Sound; Susan Mernit, who as founder of Oakland Local has developed multiple revenue streams including training, underwriting, ads, donations, grants and events; David Hirshman, founder of Street Fight, focused on the business of hyperlocal, and Joe Michaud, business coach to media startups, including a number of Super Camp participants.
There are a number of additional smart and experienced folks who have confirmed their intention to join in both days. We welcome your voice in the mix. Before the forum goes live, you can kickstart the discussion on the JA blog which we’ll mine to fuel the forum, and you can always visit after the live window to read through comments and continue the conversation. But the live chat tends to be where the conversation really comes to life. Join us this week to share your perspective and gather hints and tips that may help you achieve sustainability, or profitability, in 2012..