Monthly Archives: January 2012

When Facebook wall is silenced, what’s a news site to do?

Nearly 38  million small businesses operate nationwide, constituting half the GDP.  Don’t you think they deserve a little customer service from Facebook as it encourages them to come on board and set up pages? Virginia Citrano, editor of MyVeronaNJ, thinks so. Citrano’s … Continue reading

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Indies making a start with social media / ad service combo

  It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms — Oakland Local and The Sacramento Press — are successfully integrating online advertising with sales of social media services. That’s something not even Alan Mutter, writer … Continue reading

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Training your ad sales rep

Okay, so you’ve hired an awesome advertising sales rep.  To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading

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Putting on your hiring hat: Finding a good ad sales rep

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading

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Social media ROI, or the art of counting monsters

    Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner you have to feed every day.  … Continue reading

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Bookkeeping: A necessary skill for independent publishers

After interviewing many of you over the course of my graduate studies and finally hearing your stories in person at this years Block by Block summit, one major theme keeps popping up: The need for more practical business knowledge. As … Continue reading

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