Holidays signal party time for local advertisers

Independent online publishers are working like Santa’s elves throughout the holidays providing special features for their readers and local advertisers.

In some cases, the best holiday gift ever – growth and more revenue – means a bigger staff and less time off.

“We’re working through,” said David Boraks, Publisher/Executive Editor of, in Davidson, N.C.  “Now that we have three full time employees (in addition to our free-lancers and contract employees), we have to think about how to juggle vacations. One will take the week before off, one will take a couple of days either side of the Christmas weekend, and the boss — that’s me — will try to figure out when he can sneak off and put his feet up.”

“I’m not grumpy about the situation,” he said.


In Seattle, Justin Carder, publisher of, has teamed up with local merchants for a “weekly flyer” approach for the holidays that lists  weekend shopping highlights in the neighborhood.

“There’s no cost for businesses to participate,” Carder said in an email. “Our site has footed the bill for the low printing costs for the offline posters, postcards and maps with help from a local printer.”

CHS had specific business goals and those have been met.

“Those were 1) to add five new advertisers thanks to increased awareness from the promotion — done! and  2) gain goodwill and awareness in the local business community and across the city — done!),” he added.

“Peace on earth, goodwill to CHS,” Carder signed off.


In New Jersey, Baristanet featured a holiday Window Wonderland, alit with savings and special gift ideas. Baristanet’s wonderland  features decorated shop windows and asks readers to vote on their favorites.



Finally, we discovered  this homegrown video on the B-Town Blog, in Burien, Wash. The quirky, original comedy animation — A 3 Frog Bros. Christmas’— was produced by  B-Town’s 16 year old intern, Bryan Charles.

Have we missed something, we really should know about? (Undoubtedly yes!) Give us a tweet with #mybxb and we’ll help the spread the word.

Sally Duros is a social journalist working toward the next generation of successful, credible online newsrooms. Connect with her on  and on twitter at saduros.


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