Monthly Archives: July 2011

Patch news exec: ‘We’re trying to be local in 849 different ways’

Patch.com editor in chief Brian Farnham was among five guests on a panel about hyperlocal news in the Washington, DC area. The panelists were invited to speak about their news sites during “Hyperlocal Coverage: Neighborhood Blogs, Community Websites, and the … Continue reading

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Ad strategy for small news site publisher: ‘Keep it simple’

Scott Brodbeck is the publisher and editor of ARLnow.com, an independent community news site in Arlington County, VA, a suburb of Washington, DC. Brodbeck launched ARLnow.com solo in 2010 and the site has a readership today of more than 85,000 … Continue reading

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Block by Block: Community News Summit 2011

We’re excited – Block by Block 2011 is getting close. Join us Sept. 29-Oct. 1 in Chicago for another lively gathering of independent online community news publishers. If you’re leading a local online news start up or looking to grow … Continue reading

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AOL CEO: 86 percent of commerce is local, but 100 percent of our lives is local

WASHINGTON — Five months after the $315 million merger of AOL and HuffingtonPost.com, AOL’s CEO and Chairman Tim Armstrong, and Arianna Huffington, AOL Huffington Post Media Group president and editor in chief, spoke at the National Press Club Friday about … Continue reading

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Jay Rosen: ‘Advertising is not about adjacency’

Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading

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New Orleans is rich news territory for start-up hyperlocal

“Someone on Twitter the other day posted a quote of some sort defining an entrepreneur as someone who works 16 hours a day for himself to avoid working 8 hours a day for someone else. That’s kind of it in … Continue reading

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For small publishers, scaling down daily deals ad service is good business

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading

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